Category

Articles

Category

In today’s ever-changing market landscape, a new brand is hitting the market every day. Because of this, the market is becoming competitive and crowded. Therefore, the criteria for customers to judge these brands go beyond the quality of products and services they offer and rely on how their story resonates with them. Picture storytelling as the heartbeat of a brand; just like every person’s heartbeat is unique, the same applies to brands. Every brand’s story…

In the old days, the only real metric for determining how well drivers did their jobs was how often they made their deliveries on time. Today, however, fleets have access to a lot more information. Tech professionals working in the freight and logistics sectors should all be aware of telematics and the many benefits the technology can provide. With the data these systems collect, shippers can make better informed decisions about their drivers as well…

Data processing and model development is a core business operation today. The collection of crude data is just the first step of a fairly complex and extensive process. Companies need to classify data based on relevance and sensitivity. This data is then used to train AI software and improve its responsiveness. OPs are software combinations that are used to automate the data delivery process. Additionally, this software also integrates the data according to the prevailing…

Countless businesses large and small have embraced data analytics as a foundational element of their decision-making process. The reason for this is simple — harnessing data effectively means making better choices and more money. However, improving profitability isn’t the only reason why big data matters, which is why non-profit organizations (NPOs) also should take advantage of it. If anything, data and IT professionals at non-profits should be more interested in reaping the benefits that data…

Every company has data, but not all data is valued the same way. Regardless of the varying levels of importance, the bottom line is that your company data deserves to be protected. If your company suffers a data breach, what should you do? What are your options? And is it possible to prevent a breach in the first place? Think of your company data as a wallet. Even if you don’t have large amounts of…