With technology developing at unprecedented rates, many find themselves racing to catch up on the latest and greatest. In the world of e-commerce, there’s one such advancement that has been making waves recently in retail circles: composable commerce. As a prominent up-and-coming modular approach, there’s a lot to learn about this modern technology and the impact it’s having on the industry.

What is composable commerce? Defined as a component-based design approach, composable commerce provides companies the capability to build and run outstanding shopping experiences via enhanced flexibility and freedom within their eCommerce system. Brands utilizing such a system have the capacity to redefine their digital business strategies and add significant value to their customers’ overall experience.

How so? Through a stronger emphasis on modular and adaptable approaches, composable commerce can offer brands the solutions needed to compete in an evolving market. These include greater flexibility when swapping out the various components of their tech stacks as well as enhanced agility to meet the ever-changing shifts in consumer needs and expectations. The result is an enriched ability to customize retail interactions for a value-added experience across channels.

There are three core traits that come together for a composable system. The first is that it should be cloud-native; in other words, your software runs in the cloud and benefits from tremendous autoscaling to manage online traffic peaks. Second, it must be component-based: This is the ability to add, replace and maintain modules independently. The third is that the system is tech-agnostic. This means it is not bound to one proprietary technology or programming language. A tech-agnostic system is vital as it provides the business complete freedom of engineering and application management. In addition to these benefits, composable commerce also offers infinite scale and improved adaptability to meet customer expectations of today and tomorrow.

These are just a few of the benefits offered by this emerging technological advancement. If you want to learn more about composable commerce, its benefits and how to implement it, please see the accompanying resource from commercetools.

Infographic created by commercetools, a composable commerce platform company


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